Dino's sub-character 피철인 debuts mini album '吉BOARD' on Aug 3; the title track challenge hits 12M views with star-studded participation.

SEVENTEEN's Dino created 피철인 (Pi Cheorin), a sub-character concept centered on a CEO and producer running a fictional music label called BOMG. Pi Cheorin first appeared in a VCR at 2021 Caratland and made an official debut on August 3 with the first mini album 吉BOARD (길보드).
The title track 놀아보세 (prod. Hitchhiker) pairs an EDM trap beat with Korean sensibility. Dino co-wrote and co-composed it himself. The point choreography goes by 제기차기.
Nine SEVENTEEN members including Dino filmed a group challenge video performing the chorus and choreography together. It crossed 12 million views across major short-form platforms. The challenge drew in BIGBANG's Daesung, Ahn So-hee, WJSN's Dayoung, LE SSERAFIM's Sakura and Hong Eunchae, BOYNEXTDOOR's Myung Jaehyun and Liu, and ILLIT's Wonhee.
The standout clip pairs Dino with Rain (비). Dino appeared on variety shows as a child under the nickname '꼬마 비' (Little Rain), so the collab carries extra weight. Dino's parents made a surprise appearance in the music video and then showed up in a challenge video too.
Chart-wise: 놀아보세 holds top positions on Instagram's Trending Audio and Korea's YouTube Daily Trending Shorts. The MV entered YouTube's Daily Trending Music Videos chart.
Dino appears as Pi Cheorin on HYBE podcast channel STAN:A's original series STAN [SEVENTEEN] on August 14. The 2026 디노X피철인 [吉BOARD SHOW] runs August 21-23 at Jamsil Indoor Gymnasium in Songpa-gu, Seoul. FC membership pre-sale tickets sold out immediately.
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