Sinawi's Son Sung-hun announces 7th album 'Lost & Found' with 9 AI-produced MVs
Son Sung-hun, former Sinawi vocalist, returns after 4 years with a 9-track album where he directed AI-produced music videos for every song.
Son Sung-hun, former vocalist of rock band Sinawi, announced his 7th regular album Lost & Found on August 5. His first release in four years came after the 2022 remake album Return.
All 9 tracks arrive with music videos made using AI technology. Son shaped the overall visual concept and directed them himself. The videos will roll out sequentially alongside the album, available on major online music platforms and his official YouTube channel.
He wrote, composed, re-arranged, and remastered every track. The tracklist includes "The Path I Chose" (OST from the drama Police), "Confession," and "Love of a Thousand Years."
"I wanted to sensibly implement the landscapes and musical energy accumulated in my inner self over 4 years through AI as a new medium," Son said. Music and video will combine to give listeners "more than simple auditory emotion and intense immersion."
Son plans a live showcase, solo performances, and broadcast appearances to support the release.
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