Im Young-woong marks 10 years with Times Square billboard and special album "IM HERO 10"
Im Young-woong's fanclub 전국영웅시대 plastered Times Square for three days to celebrate his 10th debut anniversary, tying the campaign to a special album that features the track "New York."
Im Young-woong's fanclub 전국영웅시대 (Jeongukyeonghungshidae) took over two New York Times Square screens for three days — September 9 through 11 local time — marking his 10th debut anniversary.
The campaign ran on TSX and Broadway Beacon, displaying Im Young-woong's image with the text IM HERO 10. Roughly 30 domestic regional fan groups funded the project.
The album that made Times Square make sense
The billboard run connected to the special digital album IM HERO 10, which includes New York — a deliberate callback to the song's setting. The album's double title tracks 또또 and 모이세 debuted at No. 1 and No. 2 on the Melon HOT 100 chart. Both reached No. 1 on real-time rankings across Genie, Bugs, and Vibe.
A representative of 영웅시대 said: "The 10th debut anniversary is a starting point to look back on the past time and at the same time promise a new 10 years ahead."
(The debut anniversary date is listed as August 8 in one outlet, while the album release date appears as December 8 in another — the sources don't fully align on the timeline, so treat those specific dates as single-source figures.)
What's next
Im Young-woong continues promoting IM HERO 10, with New York in the rotation. A three-day Times Square buy funded by 30 regional fan groups speaks for itself.
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