Kim Soo-hyun lands 3rd in actor brand rankings, 9 weeks into his comeback
Kim Soo-hyun scored 66,323 brand points in week 37 of 2026, fueled by 558,270 SuperStar votes and a Bench campaign marking his return after 1 year and 4 months.
66,323 points, 3rd place — here's how it broke down
Kim Soo-hyun landed 3rd in actor brand value for week 37 of 2026 (September 7–13) with 66,323 points. Voting dominated the breakdown. His SuperStar Brand Power tally of 36,845.82 points accounted for 55.6% of the total. Article readership came in at 25.7% (17,040 points), article sponsorship 11.3% (7,500 points), MSN reactions 5.0% (3,342 points), X reactions 1.6% (1,071 points), reader recommendations 0.7% (474 points), and comments 0.1% (50 points).
In SuperStar voting, he pulled 558,270 votes across two categories. He took 1st place in the male actor category with 447,720 votes and 7th place in the handsome category with 110,550 votes.
The articles behind the numbers
Eight articles on Kim Soo-hyun appeared during the analysis period. Four covered legal issues, three focused on brand and voting data, and one reported on his activity resumption. The most-read piece—"Kim Soo-hyun and Kim Hye-yoon top male/female actors… Byeon Woo-seok and Kim Hee-jae ranked high, Im Yoon-ah and Kim You-jung in close race"—logged 4,260 reads. A separate article tracking Lim Young-woong's 10th consecutive first place, which also mentioned Kim Soo-hyun's rapid rise, drew 9 comments, 74 recommendations, and 295 MSN reactions.
Of the 7,500 sponsorship points, 5,000 went to the article covering his Bench campaign comeback and brand value ranking. Sponsorship messages repeatedly highlighted Disney+'s Knock Off—currently without a release date—and his character Kim Sung-joon, an ordinary office worker who loses his job during the foreign exchange crisis before becoming central to the counterfeit market.
Back after 1 year and 4 months
Kim Soo-hyun officially resumed activities on September 9 through a new Bench campaign, ending roughly 1 year and 4 months away. A Philippines fan meeting has been confirmed. A court ruling in his favor in an advertising contract refund lawsuit was finalized during the period. The brand data captures a moment where his public footprint is rebuilding across multiple fronts at once.
Knock Off still has no release date, but sponsorship messages make clear his audience is waiting.
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