JAY B launches YouTube series 'Ppumjaeya Nolcha' and announces third single 'Chptr. 1'

JAY B's first regular series under 528Hz

JAY B launched 뻠재야 놀자 (Ppumjaeya Nolcha) on his official YouTube channel—his first original series since joining 528Hz. New episodes drop every Friday.

The title plays off his nickname 뻠재, which comes from reading his real name 재범 (Jaebeom) backwards, plus 놀자, meaning "let's hang out." The first episode went live on September 18. Comments poured in from fans across Korean, English, Japanese, and Thai.

One widely shared comment from his fanbase Agasae (아가새) read: "He's a great leader who welcomes new fans while also taking care of old fans."

528Hz called it "original content that captures both approachable everyday moments different from vlogs and JAY B's new challenges."

Chptr. 1 drops October 27

The series arrives during a packed stretch. JAY B released mini album TR.EE with title track Layback in June, then wrapped the global tour tape: roots—11 cities across Asia and the United States. Forbes covered the solo run.

Next: third single Chptr. 1 on October 27. It follows Switch It Up and 흔들의자. 528Hz positioned it as the opening move of a new single series with a different character from his regular albums and EPs. The promotion schedule includes concept photos, mood films, a music video teaser, and a performance video rolling out before release.