KTRENZ Hype Index
How much buzz is around POW?
44/100
- Coverage momentum
- AI attention
- Upcoming activity
- 36
- 87
- 0
The KTRENZ Hype Index (0–100) blends up to five live signals — KTRENZ editorial coverage momentum over the last 30 days (25%), AI-retrieval attention on the artist (20%), upcoming scheduled activity (15%), external demand from Naver search and YouTube traction (25%), and third-party SNS posts anchored to the act’s releases in the last 30 days (15%) — each log-normalized against a fixed cap. The first three exist for every act. The last two require data we do not have for everyone: where a signal is not measured it is left out and the remaining weights are renormalized, so an act is never scored down for something we simply did not observe.
Quick answers
POW: your questions
Who is POW?
- POW is a K-pop group, active since 2023.
How much buzz is around POW right now?
- POW's KTRENZ Hype Index is 44/100 — a live score blending external search demand, KTRENZ coverage momentum, AI-retrieval attention, and upcoming activity.
When did POW debut?
- POW debuted in 2023.
What is POW's latest release?
- Single album 'FLAVOR' release (2026-07-28).
Stories
Latest about POW
POW drops 'Love Again' on 3rd anniversary after Seoul concert world premiere
POW dropped the digital single 'Love Again' on Oct. 11, days after debuting it live at their Seoul '2026 COLOR ON' concert.
KTRENZ Newsdesk · 11 d ago
POW kicks off first global tour '2026 COLOR ON' in Seoul, heads to 6 European cities
POW kicks off their debut world tour at Seoul's YES24 Wonderrock Hall on Oct. 9–10, then heads to Budapest, Warsaw, Berlin, Cologne, Amsterdam, and Milan.
KTRENZ Newsdesk · 13 d ago
POW's 'FLAVOR' hits Bugs real-time top 4 as search volume surges in first summer comeback
POW's July release 'FLAVOR' is climbing charts on Bugs and Melon. The five-member group's search interest is spiking ahead of a relentless music show run.
KTRENZ Newsdesk · 8/6/2026
Young K, HUI & NouerA lead 6 comeback stages on M Countdown ep. 939
M Countdown episode 939 aired July 30 with first-ever comeback stages for Young K, HUI, and NouerA, plus returns from KARD, The Wind, and POW.
KTRENZ Newsdesk · 7/30/2026
POW announces 'FLAVOR' single album and 6-city European tour for 2026
POW returns with 'FLAVOR' on the 28th—their second comeback this year—and announces a European leg for their 2026 concert tour.
KTRENZ Newsdesk · 7/13/2026
POW to release single album 'FLAVOR' on July 28, six months after 'COME TRUE'
POW's dropping a new single album July 28. Leader Yochi produced every track, and the group's already rolling out 'The Demo Tape' project.
KTRENZ Newsdesk · 6/26/2026
Sourced timeline
POW timeline
Auto-compiled from KTRENZ coverage. Latest event 2026-10-14.
- 2026-10-14tour
2026 COLOR ON — Budapest
POW performs in Budapest, Hungary on October 14 as the first European stop of their 2026 COLOR ON tour.
Source: cbci.co.kr - 2026-10-09tour
2026 COLOR ON global concert tour — Seoul
POW opens their first global concert tour at YES24 Wonderrock Hall in Seoul on October 9–10, 2026.
Source: cbci.co.kr - 2026-07-28release
Single album 'FLAVOR' release
POW releases their second single album of 2026, 'FLAVOR', with all tracks produced by leader 요치.
Source: socialvalue.kr - 2026-07-28comeback
Single album 'FLAVOR' release
POW releases their new single album 'FLAVOR' on July 28 at 6 PM, approximately six months after 'COME TRUE'.
Source: sports.khan.co.kr - 2026-01-01tour
2026 POW CONCERT TOUR : COLOR ON
POW announced their 2026 concert tour COLOR ON with European dates in Budapest, Warsaw, Berlin, Cologne, Amsterdam, and Milan.
Source: socialvalue.kr - 2026-01-01comeback
First comeback of 2026 with 'COME TRUE'
POW released 'COME TRUE' in January 2026 as their first comeback of the year.
Source: socialvalue.kr - 2024-10-14tour
'2026 COLOR ON' European tour begins in Budapest
POW's European leg of the '2026 COLOR ON' tour begins October 14 in Budapest, Hungary, continuing through Poland, Germany, the Netherlands, and Italy.
Source: sports.donga.com - 2024-10-11release
'Love Again' digital single release
POW released the digital single 'Love Again' on October 11 at 6 PM, exactly three years after the group's debut, with members Hyunbin and Yochi participating in production.
Source: sports.donga.com - 2024-10-09tour
'2026 COLOR ON' concert tour Seoul shows
POW held '2026 COLOR ON' concerts at Yes24 Wonderrock Hall in Seoul on October 9 and 10, premiering 'Love Again' live during the encore.
Source: sports.donga.com - 2024-07-01comeback
First summer comeback with single 'FLAVOR'
POW released their first summer comeback single 'FLAVOR' in July 2024, climbing to No. 4 on Bugs' real-time chart.
Source: hbnpress.com - —release
Released single FLAVOR with Yochi as producer
In July, leader Yochi produced every track on the group's single FLAVOR.
Source: cbci.co.kr - —award
Global New Wave award at 2026 Spotv K-pop Awards
POW received the Global New Wave award at the 2026 Spotv K-pop Awards.
Source: cbci.co.kr