POW's dropping a new single album July 28. Leader Yochi produced every track, and the group's already rolling out 'The Demo Tape' project.

POW releases FLAVOR on July 28 at 6 PM. Their last single album, COME TRUE in January, hit No. 27 on Melon's weekly chart.
The five-member group announced the comeback via poster on June 25. Yochi, Hyunbin, Jeongbin, Dongyeon, and Hong make up the lineup. Yochi produced all the tracks. POW debuted in October 2023 with their first mini-album Favorite.
While prepping the comeback, the group's running The Demo Tape—a self-composed project where members drop their own tracks one by one. Jeongbin started it May 5 with WHY, which he wrote and composed. Hyunbin followed on June 25 with Happy Depression, also self-written and self-composed. The track explores finding happiness even in sadness.
"I wanted to express the feeling of being sad but not wanting to be sad," Hyunbin said. "I hope those who listen can look at the word 'depression' from a slightly different perspective."
(Thai-born leader Yochi anchors the group's presence in Southeast Asia, where POW has been building momentum in both China and Thailand.) FLAVOR arrives July 28.
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