KTRENZ Hype Index
How much buzz is around So Ji-sub?
20/100
- Coverage momentum
- AI attention
- Upcoming activity
- 23
- 58
- 0
The KTRENZ Hype Index (0–100) blends up to five live signals — KTRENZ editorial coverage momentum over the last 30 days (25%), AI-retrieval attention on the artist (20%), upcoming scheduled activity (15%), external demand from Naver search and YouTube traction (25%), and third-party SNS posts anchored to the act’s releases in the last 30 days (15%) — each log-normalized against a fixed cap. The first three exist for every act. The last two require data we do not have for everyone: where a signal is not measured it is left out and the remaining weights are renormalized, so an act is never scored down for something we simply did not observe.
Stories
So Ji-sub: events we kept following
Things that happened more than once — each page holds every beat on the record, with its sources.
rollout2026-07-13 — 2026-07-22
23.1%
So Ji-sub — ‘Manager Kim’
rollout2026-07-10 — 2026-07-18
So Ji-sub — ‘Agent Kim’
Quick answers
So Ji-sub: your questions
Who is So Ji-sub?
- So Ji-sub is a K-pop artist, active since 1995.
How much buzz is around So Ji-sub right now?
- So Ji-sub's KTRENZ Hype Index is 20/100 — a live score blending external search demand, KTRENZ coverage momentum, AI-retrieval attention, and upcoming activity.
When did So Ji-sub debut?
- So Ji-sub debuted in 1995.
Stories
Latest about So Ji-sub
So Ji-sub tops K-Brand Index ad model ranking; G-Dragon 2nd amid BIGBANG world tour
Asia Brand Research Institute's July 2026 analysis of over 1 billion online records crowned So Ji-sub the top advertising model, with G-Dragon at No. 2.
KTRENZ Newsdesk · 9 d ago
Kim Bujang cast and crew head to Guam as SBS drama hits 23.1% ratings and Netflix No. 1
SBS's *Kim Bujang* cast and crew are heading to Guam Aug 18–21 after the drama hit 23.1% ratings and dominated Netflix's non-English charts for three weeks stra
KTRENZ Newsdesk · 7/22/2026
Kim Bujang hit 22.3% ratings — and it almost aired on MBC
SBS's *Kim Bujang* hit 22.3% by episode 6 and topped Netflix's non-English chart — but it almost went to MBC instead.
KTRENZ Newsdesk · 7/18/2026
So Ji-sub's 'Director Kim' hits 21.6% ratings, tops Netflix non-English TV chart
SBS drama 'Director Kim' broke this year's viewership record in just four episodes and ranked #1 on Netflix in 11 countries including South Korea, Singapore, an
KTRENZ Newsdesk · 7/10/2026
Son Naeun joins So Ji-sub in SBS drama 'Kim Bujang' as a secretive company employee
The former Apink member will play Sang-a, a company employee with secrets, opposite So Ji-sub in the upcoming SBS Friday-Saturday drama.
KTRENZ Newsdesk · 7/9/2026
Kim Bujang hits 21.6% ratings, tops Netflix non-English shows chart with 10.5M views
So Ji-sub's *Kim Bujang* hit 20% domestic ratings in four episodes and topped Netflix's non-English shows for June 29–July 5.
KTRENZ Newsdesk · 7/8/2026
So Ji-sub's 'Kim Bu-jang' hits 15.7% by episode 2 — SBS's best drama rating of 2026
So Ji-sub's SBS revenge thriller 'Kim Bu-jang' rocketed from 9.5% to 15.7% viewership in one night, becoming the network's highest-rated drama of 2026 after jus
KTRENZ Newsdesk · 7/3/2026
So Ji-sub's 'Kim Bujang' hits 15.7% ratings in episode 2, SBS's first 15% show in 5 years
SBS's 'Kim Bujang' hit 15% nationwide viewership by episode 2—the network's first drama to do so since 'Penthouse 3' in 2021—while ranking #3 on Netflix globall
KTRENZ Newsdesk · 6/30/2026
Sourced timeline
So Ji-sub timeline
Auto-compiled from KTRENZ coverage. Latest event 2026-07-04.
- 2026-07-04milestone
Kim Bu-jang hits 15.7% — SBS's top drama rating of 2026
So Ji-sub's SBS drama Kim Bu-jang reached 15.7% viewership by episode 2, the highest SBS drama rating of 2026 and the fastest growth since Penthouse 3 in 2021.
Source: thefairnews.co.kr - —comeback
Returns to broadcast television in Kim Bujang
So Ji-sub returns to broadcast television for the first time since Master's Sun in 2012.
Source: wikitree.co.kr - —milestone
Director Kim hits 21.6% ratings and Netflix non-English TV #1
So Ji-sub's SBS drama Director Kim recorded 21.6% nationwide viewership in its fourth episode and ranked #1 on Netflix in 11 countries, topping the non-English TV weekly chart.
Source: readersnews.com - —release
'Kim Bu-jang' drama release on SBS
So Ji-sub's revenge thriller 'Kim Bu-jang' premiered on SBS, achieving 9.5% viewership in episode 1 and 15.7% in episode 2, becoming the network's highest-rated drama of 2026.
Source: thefairnews.co.kr