Nooni Apple Lip Oil Hits Olive Young Shelves After Amazon No. 1

The K-beauty brand that topped Amazon's lip care category is now available to try in person at Olive Young — and the timing makes sense given how fast it's been moving online.

Nooni (누니), developed by Memebox (MBX), launched on Olive Young's online mall in April 2026. By October, monthly sales had grown to 15 times the April figure — a trajectory that pushed the brand to expand into physical retail before the year-end peak season. Experience counters are now running at key Olive Young locations including the Gangnam Town and Doota branches, through the end of the year.

The two products at the Olive Young counters are the Apple Lip Oil and the Apple Lip Oil Shimmer. The Apple Lip Oil is nooni's flagship — it's formulated with apple seed oil, plant-based oils, and vitamin E, and the brand describes it as delivering clear color payoff with a moisturizing, glossy finish and a lightweight feel on the lips. In September 2026, Allure named it the 2026 Allure CLEAN Best of Beauty Award winner for Lip Oil, which is the kind of third-party validation that tends to travel fast in the K-beauty space.

The Shimmer version adds a pearl finish on top of the same base formula, for anyone who wants the extra glint. Shade-wise, the Apple Lip Oil comes in 10 shades — Apple Vanilla, Apple Berry, Apple Clear, Apple Guava, Apple Rosehip, Apple Acai Berry, and more — while the Shimmer line currently offers two: Apple Vanilla and Apple Berry.

What makes this worth noting for anyone who's been watching K-beauty's overseas-to-domestic pipeline: nooni's story runs the opposite direction from most. It built its name on Amazon in the US market first, earned an Allure award, and is now coming back into Korean offline retail on the strength of that global credibility. The Memebox CEO has stated a long-term goal of cumulative sales of 100 million units across global retail — the Olive Young expansion is framed as a step toward that.

If you're in Seoul before year-end and want to swatch the shades in person, the Gangnam Town and Doota Olive Young locations are your best bets — both are high-traffic stores that tend to carry fuller brand selections. The 10-shade Apple Lip Oil range is the one to spend time with at the counter; the color names are fruit-forward and the clear and rosehip shades in particular read as the most versatile for everyday wear based on the lineup.