Kim Jung Moon Aloe pop-up opens Seongsu this weekend—pre-book for the exclusive serum

If you've seen that green aloe soothing gel at Daiso, you already know Kim Jung Moon Aloe. The brand has 51 years of heritage growing and harvesting aloe directly on Jeju farms, and this weekend they're launching a major pop-up in Seongsu that feels like stepping into a Jeju aloe field in the middle of Seoul.

The pop-up runs for just three days—July 3 to 5, 2026—in the Seongsu Portal courtyard, about 100 meters from Seongsu Station Exit 4. Entry is free, and walk-ins are welcome, but here's the catch: if you pre-book through Naver Map, you get an exclusive gift that walk-ins don't receive.

The pre-booking gift is the brand's unreleased Phyto PDRN Glow sun serum—a lightweight, hydrating formula designed to give glass-skin luminosity. This is the first public showing of the product, and it's only going to pre-bookers on a first-come basis. The serum launches alongside a full new PDRN line: hydrogel sheet masks and serums formulated with aloe PDRN and rose PDRN in what the brand calls a golden-ratio blend. The hydrogel masks are thick, clingy, and designed to deliver bounce and rose-tinted glow—you can test the texture on-site.

Inside the pop-up, you'll find testing zones where you can try the new PDRN products directly on skin. The brand is also running a 100% lucky draw where every visitor wins a full-size product. Beyond the merch, the whole setup is designed around the concept of a Jeju aloe farm transplanted to the city—fresh greens, natural vibes, photo-worthy staging. It's the kind of pop-up that doubles as an Instagram moment and a genuine product preview.

The new PDRN serums and creams are available at special pop-up pricing, so expect limited-time discounts on the launch range. This is the earliest and most exclusive way to get your hands on the unreleased serum before it hits retail.

Practical note: pre-book now through Naver Map (search "Kim Jung Moon Aloe Jeju Aloe Farm Pop-up Store") to lock in your serum gift. The pop-up is only three days, and pre-booked slots will fill fast. Walk-ins are allowed, but you'll miss the exclusive serum—so unless you're already in Seongsu that weekend, the five-minute booking is worth it.

Seongsu has become the go-to pop-up district for Seoul visitors, and this one is worth carving out time for if you're into K-beauty launches or just want to see how a heritage Daiso staple is repositioning itself at the premium end.