
Baek Ji-heon officially named as the new face of SHIONLE beauty brand — they're rolling out her in marketing across…
As reported SHIONLE Appoints fromis_9 Baek Ji-heon as New Brand Model...Expanding Domestic and International Distribution
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Shionle, the beauty label under Shin An Cosmetics, has signed fromis_9's maknae Baek Ji-heon as its new face, with plans for domestic and international marketing.
ON THE RECORD Sep 14 – Oct 13, 20262
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As reported SHIONLE Appoints fromis_9 Baek Ji-heon as New Brand Model...Expanding Domestic and International Distribution
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As reported fromis_9 Baek Ji-heon's Beauty Photo Shoot Update...Appointed as SHIONLE Model
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As reported [FM_1.24] Clean and healthy with Jiheon 💚 SHIONLE Behind
↗ALSO THAT DAY
JOONGANGENEWS.COM · 14:16 KST
Jiheon's heading to the K-Beauty Expo Korea 2026 at Kintex this week (15–17 Jan) as the new face of skincare brand…
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Baek Ji-heon officially named as the new face of SHIONLE beauty brand — they're rolling out her in marketing across…As reported SHIONLE Appoints fromis_9 Baek Ji-heon as New Brand Model...Expanding Domestic and International DistributionSHIONLE announced Baek Ji-heon as its new brand model, citing her bright and healthy image as aligned with the brand's natural skincare philosophy. The brand is expanding domestic distribution through Olive Young online, Hyundai Department Store, and Musinsa Beauty locations, while also launching in international markets including the US, China, Japan, Southeast Asia, and Europe. SHIONLE's kelp-based cleansing foam ranked first in pore care on the Hwahae platform in the first half of 2025.2026-09-14↗
Baek Ji-heon posted a clean, beauty-editorial vibe on Instagram — long hair tied back, minimal styling, promoting her…As reported fromis_9 Baek Ji-heon's Beauty Photo Shoot Update...Appointed as SHIONLE ModelBaek Ji-heon shared an Instagram post on September 15 featuring a side-profile photo in an indoor setting, wearing a sleeveless top with soap bubbles as backdrop. She captioned it with 'clean and healthy ver.' and tagged SHIONLE, showcasing her neat styling and calm expression. The post highlighted her role as the new brand model for the beauty brand.2026-09-15↗
Jiheon's heading to the K-Beauty Expo Korea 2026 at Kintex this week (15–17 Jan) as the new face of skincare brand…As reported Jiheon, following fromis_9 Baek Jiheon model selection, participates in K-Beauty Expo… overseas…Skincare brand SHIONLE appointed fromis_9 member Baek Jiheon as brand model and will participate in the 2026 K-Beauty Expo Korea at Kintex from January 15–17. The brand will showcase kelp-based cleansing foam, serum, and cream products sourced from Wando, emphasizing natural ingredients and skin science. The expo participation is part of SHIONLE's strategy to expand domestic distribution channels and explore overseas market opportunities.📍 Kintex, Goyang2026-10-13↗Social (1)
Dropped a new behind-the-scenes video earlier today with Jiheon and the SHIONLE brand collab↗
2026-10-13