fromis_9's Baek Ji-heon Named Model for Beauty Brand Shionle
Shionle, the beauty label under Shin An Cosmetics, has signed fromis_9's maknae Baek Ji-heon as its new face, with plans for domestic and international marketing.
Shionle picks fromis_9's maknae
Shionle, a beauty brand under Shin An Cosmetics, has named Baek Ji-heon (백지헌) as its new model. The 22-year-old fromis_9 member announced the partnership on Instagram on September 17, posting a photo holding a clear-bottled beauty product while wearing a white top — captioned simply "@shionle."
The brand plans to expand domestic and international distribution through both online and offline marketing campaigns with Baek Ji-heon.
fromis_9 in a busy stretch
The timing lands during one of the group's more active periods. fromis_9 released their second full-length album Glow ME in July 2026. The title track Vitamin ME took first place on multiple music broadcasts. In early September, the group held their Asia tour stop 2026 fromis_9 ASIA TOUR "TOMORROW GLOW." IN SEOUL at Korea University's Hwajung Gymnasium in Seoul.
Baek Ji-heon serves as sub-vocalist. The group debuted in 2018 with the mini-album To. Heart and is managed by Ascend Entertainment. (She ranked first in her class and second school-wide during her school years, and holds a Level 1 certification in the Korean History Test — the kind of detail that keeps flover proud.)
The brand collaboration expands Baek Ji-heon's individual profile as fromis_9 continues activity with their fandom, flover.
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