2026 MyK FESTA: RIIZE, ZB1, WENDY and more set for Goyang K-culture event June 25–28
MyK FESTA returns June 25–28 at KINTEX and Sonokam Goyang with nine K-pop acts, 100+ brand pop-ups, and a B2B export fair.
Nine acts across two nights headline the 2026 MyK FESTA, a four-day K-culture festival running June 25–28 at KINTEX and Sonokam Goyang in Goyang, Gyeonggi Province. The Ministry of Culture, Sports and Tourism is organizing the event, with the Korea International Cultural Exchange Foundation as host. This is the second edition.
Concerts — June 26 & 27, KINTEX Hall 1 (Halls 1·2)
June 26 brings TREASURE, P1HARMONY, TRIPLE S, RIIZE, EVEN, and HATSUTOHATS. The next night adds HIGHLIGHT, WENDY, EPEX, ZEROBASEONE, IZNA, and KICKFLIP.
Pop-up stores — KINTEX Hall 1, Hall 3
Hall 3 runs all four days with roughly 100 K-culture companies and institutions spanning content, beauty, food, fashion, and lifestyle. Nongshim, Dong-A Pharmaceutical, Musinsa, Isaac Toast, and Jeju Samdasoo are among the named participants. Boryeong City and Jangheung County have booths. So do the Ministry of Agriculture, Food and Rural Affairs, Ministry of Health and Welfare, Ministry of Oceans and Fisheries, and Gyeonggi Northern Police Agency.
During the event, story shows will feature film director Lee Byung-hun (Extreme Job, Meloholic) and makeup artist Lee Sa-bae.
B2B export fair — June 25–26, Sonokam Goyang Grand Ballroom
Around 200 domestic companies and roughly 140 overseas buyers are registered for one-on-one business meetings, MOU signings, and exchange programs. Amazon, Alibaba.com, and Qoo10 Japan will each run booth consultation sessions to help small and mid-size K-culture companies reach overseas markets.
Kim Hyun-jun, International Cultural Policy Director at the Ministry of Culture, Sports and Tourism, called the festival "a comprehensive event designed for international visitors and K-culture fans to experience K-culture beyond content." The ministry aims to build "a virtuous cycle leading to overseas expansion of K-culture companies and increased international tourism."
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