35th Seoul Music Awards set for June 20 at Inspire Arena, Incheon

The 35th Seoul Music Awards takes place June 20 at Inspire Arena on Yeongjong Island, Incheon. Red carpet starts at 4 PM; the ceremony begins at 6 PM.

LE SSERAFIM, ATEEZ, BOYNEXTDOOR, and Kwon Eun-bi are confirmed to perform. Additional lineup includes Dayoung (다영), Dragon Pony (드래곤포니), Modissey (모디세이), and Han Roro (한로로).

The broadcast reaches 150 countries with an estimated 6 million global viewers. About 7,500 people will attend in person. Around 3,000 foreign tourists from 15 countries are traveling to Incheon specifically for the event.

Organizers expect roughly 15.4 billion won in economic ripple effects across transportation, accommodation, dining, and shopping. Incheon City is contributing 19 million won in financial support and administrative backing. Incheon Tourism Organization is also a sponsor. The city plans to invite culturally underserved youth in Incheon to attend.

Winners combine digital and physical album performance, expert judging, and global fandom mobile voting. Sports Seoul hosts; the Seoul Music Awards Organizing Committee organizes.

"The Seoul Music Awards is a representative global event that domestic and international K-pop fans pay attention to," said Kim Young-shin, Director of International Cooperation at Incheon City.

Incheon Tourism Organization President Yu Ji-sang added: "I will make Incheon a representative event city in Korea that K-content fans must visit."

At 35 years old, the Seoul Music Awards ranks among South Korea's longest-running K-pop awards ceremonies.