TREASURE's 'IF I' MV hits 100M YouTube views in 11 days — group's fastest ever

The IF I music video crossed 100 million views on June 13 at roughly 4:49 PM. That's 11 days, 22 hours, and 49 minutes after the track dropped on June 1 at 6 PM. No TREASURE music video has ever reached the mark faster.

IF I is the title track from NEW WAV, the group's 4th mini album. The whole project is hip-hop, produced under YG Entertainment's Yang Hyun-suk. First-week sales hit million-seller status. NEW WAV topped iTunes album charts in 13 regions. Music broadcast trophies have been rolling in since the comeback started.

The momentum keeps building. TREASURE's official YouTube channel crossed 8 million subscribers as of June 12. Spotify monthly listeners climbed by roughly 500,000 post-comeback. (Hitting 8M subscribers and 100M views on the same MV in the same week is substantial.)

Live shows are coming. TREASURE will hold 'TREASURE THE STAGE 2026 IN SEOUL' at Hwajung Gymnasium, Korea University in Seongbuk-gu, Seoul, running January 19–21. A fan concert tour across 8 cities and 20 shows in Korea and Japan follows. The stops include Seoul, Osaka, Kanagawa, Hyogo, Aichi, Fukui, Fukuoka, and Tokyo.