TXT's Yeonjun teams up with GS25 for 'Sour Lemon Yogurt' ice cream tied to 'Ice Cream' title track

GS25 is dropping two Sour Lemon Yogurt ice cream products with TXT's Yeonjun starting July 16. The timing lines up with his mini 2nd album NO LABELS: PART 02 and its title track "Ice Cream."

The cup hits shelves on the 16th for ₩4,500—sour lemon yogurt cream loaded with colorful apple-flavored jelly. The bar arrives on the 21st for ₩2,500: yogurt sherbet with lemon syrup, white yogurt chocolate coating. Yeonjun, yogurt dessert brand 요아정 (Yoajung), and 로로멜로 (Loromélo) are behind it, timed to summer frozen dessert season.

The packaging plays into the "Ice Cream" concept with yellow-toned retro design and ice cream illustrations. The cup comes with a mini photocard from the album concept plus random stickers. The bar gets stickers only.

(Three things stacked here: the title track name, the album drop, and peak bingsu/ice cream season. Very calculated. Or very lucky. Probably both.)

GS25 expects the collab to draw both K-pop fans and dessert shoppers.