JYP's 7-member girl group OURBIRTHDAY drops concept photos ahead of Aug. 19 debut single
OURBIRTHDAY drops concept photos Aug. 6–8 for debut single 'Our Birthday', out August 19. The sound: WHIP-HOP, a genre the group invented themselves.
OURBIRTHDAY, a seven-member girl group under JYP Entertainment, released concept photos for their debut single Our Birthday across social media from August 6 to 8.
The aesthetic is fresh and kitschy. The sound has a name the group came up with themselves. "WHIP-HOP" blends "WHIPPED" (free, whipped-cream-like vibes and individual member personality) with intense hip-hop performance.
Before this rollout, the group had already been building presence through unit pre-debut activities and an animation promotion campaign.
Our Birthday releases August 19 across online music platforms. Seven members. One self-invented genre. A release date locked in.
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