OWIS drops 'juicy' MV with fruit guardian concept and interactive fan content
OWIS dropped the *juicy* MV on July 7—a 3D animation collab that spun into a fruit-guardian factory concept, complete with two layers of fan games.
Fruit guardians, a factory, and member Summer on the credits
OWIS—Serin, Haru, Summer, Soi, and Uni—released the music video for juicy on July 7 via their official YouTube channel. The track comes from their debut album MUSEUM. Summer wrote and composed it herself.
Kop Studio handled production, bringing their 3D character animation and motion graphics expertise to the project. The concept is simple and clever: OWIS runs a fruit factory as fruit guardians. That worldbuilding bleeds into everything else the group launched alongside the video. juicy itself is a soft pop track built on guitar loops and minimal beats.
'JUICY MARKET' takes the lore further
OWIS opened JUICY MARKET (쥬씨 마켓) right after the MV went live. It's a fan hub that pushes the juicy universe in two directions.
First: a seven-question personality test that matches fans to their fruit guardian type. Second—the one worth bookmarking—an interactive game called JUICY: Rotten Market (쥬씨: 로튼 마켓). Players enter the story to rescue OWIS members who've been turned into fruit. The lore is doing heavy lifting, and it works.
The group plans to keep talking with IZZ (이즈), its fandom, through both online and offline channels going forward.
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