ATEEZ, Tours, and Olive Young Gift Cards: Inside the KK-Beauty Festa at 2026 KGMA

The 2026 Korea Grand Music Awards (KGMA) ran at Gocheok Sky Dome on November 7 — but the real scene for K-beauty fans was outside the venue, where a full interactive beauty festival called KK-Beauty Festa took over the surrounding space.

The setup covered skincare, makeup, hair, and body products all in one place, with booths designed around hands-on experiences rather than passive display. Brands including Seongjang Unni (a fabric perfume label), Ryane Hair, Molbani, Robill, Kiera, and several others ran sampling events and mission-based games throughout the day. Seongjang Unni's booth had a 10-second timer challenge — hit the mark and you walked away with a special package. Shophan Hyeonjae gave out fresh-flower photocards to anyone who followed their Instagram on the spot.

The Miero Fiber booth was a standout: they set up a photo zone styled to look like you're posing alongside group Tours, plus a spin-the-wheel event with Olive Young gift cards worth up to 30,000 won as prizes.

Global reach was a real part of the story here. Over 1,000 creator teams from 39 countries attended, filming reels, shorts, and vlogs in real time. One foreign fan at the event summed it up: she'd heard these were the products K-pop idols actually use, and she was there to find out for herself.

The KGMA dance challenge also ran inside the Festa space, with an 11-year-old attendee performing ATEEZ 'Bad'.