Centellian24's Madeca Cream Is Now at Boots — Here's the Full Global Rundown

The Korean dermacosmetic brand Centellian24 (by Dongkook Pharmaceutical) has been quietly building one of the most aggressive global retail footprints in K-beauty right now, and the numbers that just dropped are hard to ignore.

UK and Europe: Boots, Superdrug, and beyond

Since July, Centellian24 has been on shelves at over 70 Boots locations across the UK, plus Boots online — carrying 8 SKUs including the Madeca Cream. Superdrug's online store stocks an even wider 13-item lineup, also anchored by the Madeca Cream. That's two of the UK's biggest health-and-beauty chains carrying the brand simultaneously, which is not a small thing for a Korean pharma-beauty label.

Eastern Europe is moving fast too. As of early April, Centellian24 entered around 230 Rossmann drugstore locations in the Czech Republic and also landed on Notino, the European beauty e-commerce platform. Slovakia and Serbia got coverage through 247 DM drugstore locations, and North Macedonia through 180 Zegin pharmacy locations.

The Amazon moment that's worth saving

During Amazon Prime Big Deal Days in early October, Centellian24's sales on Amazon US grew 1,104% year-over-year — the brand's best Amazon performance on record. The product that drove it: the 360-Shot PDRN Lifting Eye Cream, which hit No. 1 bestseller in the Eye Treatment Creams category. PDRN (polynucleotide) has been one of the bigger ingredient stories in K-beauty this year, and this is a concrete data point that the trend is converting into actual sales outside Korea.

Canada, Southeast Asia, South America

Beyond the US and Europe: Centellian24 is in 1,500 Shopper's Drug Mart locations in Canada. In Southeast Asia, it's across 177 Watsons and 222 Guardian stores spanning Malaysia, Thailand, and Singapore. Chile gets coverage through Sokobox, a K-beauty specialty retailer.

Japan: already deep in

Japan is arguably the most saturated market for the brand — it's now in over 7,500 offline stores including Don Quijote, Loft, and Matsumoto Kiyoshi. If you've been to any of those chains recently, you've probably already walked past it.

What to actually look for

The two products named across multiple markets are the Madeca Cream (the brand's anchor SKU, available at Boots, Superdrug, and elsewhere) and the 360-Shot PDRN Lifting Eye Cream (the Amazon bestseller). If you're in the UK and want to try Centellian24 without ordering from Korea, Boots is the easiest entry point — 70+ physical stores plus online.

No but the 1,104% Amazon sales jump is the kind of stat that signals a brand crossing from niche K-beauty discovery into mainstream Western retail pull. Worth keeping an eye on what they expand next.