Equalberry Just Won Amazon's Top Brand Champion — Two Years In
The 2026 Amazon Top Brand Champion award went to Equalberry, the skincare brand run by Korean startup Boosters — and the timeline here is genuinely wild. Equalberry only launched on Amazon US in 2024, and two years later it's sharing a champion podium with names like Medicube, Anua, Biodance, and Dr. Melaxin. That's not a slow build; that's a sprint.
The growth numbers the company reported are hard to ignore. Equalberry's Amazon revenue grew approximately 14 times year-over-year in 2025. Boosters then set a target of growing that figure by more than 4.5 times again in 2026 — which, if hit, would put the brand at roughly 60 times its original revenue scale within just two years of launch. The award was presented on October 27 at the Amazon Beauty in Seoul 2026 event, held at the Grand InterContinental Seoul Parnas in Samseong-dong.
What's actually driving the numbers, according to Boosters: product line expansion. The flagship Vitamin Illuminating Serum has maintained steady sales, but the newer NAD+ line is credited as the second growth engine that pushed the overall figures. The brand leads with naturally derived ingredients and design as its core identity, and has ranked number one in the Amazon North America serum category multiple times.
Equalberry isn't staying Amazon-only, either. This year the brand expanded into major offline retail channels: Olive Young US, Boots UK, Target Beauty Studio US, and Ulta Beauty US all came on board in 2026. Going from a single e-commerce channel to four major international retailers in one calendar year is a significant distribution jump for a brand that's barely two years old.
If you've been watching K-beauty's global retail push and wondering which newer brands are actually breaking through — not just getting a shelf spot but building real repeat-purchase momentum — Equalberry is the one to track right now. The Amazon ranking history and the offline retail expansion happening simultaneously suggest this isn't a one-product moment.
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