K-food, soft bean curd jjigae, where foreigners fall in love.

In addition to K-food, which is well-known in foreign countries such as Bulgogi, Kimchi, and Pork Belly, there is Hidden Gem, which is quietly popular with foreigners.
It's soft bean curd jjigae.
The spicy soup, soft tofu, and the charm of keeping the inside warm are captivating the taste of foreigners.

The specialness of soft bean curd jjigae
soft bean curd jjigae is a traditional K-food that combines thick broth and soft tofu. Based on anchovies or kelp broth, it has a spicy taste with red pepper powder and garlic, and it is boiled with various ingredients such as seafood, meat, kimchi, onions, and zucchini. If you drop raw eggs at the end, the taste becomes more tender and savory.
The soft texture and spicy taste of soft tofu in the mouth are said to be impressive to all foreigners who have encountered them.
It's a menu that makes you feel reassured and comfortable inside when you eat it with white rice.
Gordon Ramsay, the U.K.'s Star Chef, also visited soft bean curd jjigae when he visited Korea and commented, "The deep balance of taste is very impressive." As such, soft bean curd jjigae is a menu that captures the tradition of K-food.
Starting with LA in the U.S., big cities have been popular for a long time with franchises with soft bean curd jjigae such as BCD as the main menu. In particular, Americans who visit LA headquarters call it 'late night comfort food'.

Here are summarized the charm of soft bean curd jjigae.

1. Sizzling Experience with visual

• Boiling earthen pot: Boiling intensely in Stone Pot, the visuals provide fresh shock and fun for foreigners.
• Raw Egg Performance: Immediately after serving, the customer breaks and puts the raw egg directly into the dish provides an interactive element and increases the enjoyment of the meal.

2.Texture & Familiarity

• Cheese-like softness: Soft tofu, like pudding or melting cheese, has a munchy, soft texture that even Westerners unfamiliar with tofu can easily accommodate.
• Addictive hotness: For foreigners who are accustomed to the greasiness of cheese or cream, the spicy and cool soup flavor of red pepper oil comes as a refreshing and addictive charm.

3. Customization

• Variety of ingredients: You can easily change base ingredients such as seafood (shells, shrimp), meat (beef, pork), kimchi, etc. to suit your taste.
• Adjustment of Spicy Taste Steps: From non-spicy mild tofu to extra-spicy, foreigners who can't eat spicy food can enjoy it without any burden.

4. Healthy & Vegan-Friendly

• Plant-based Protein Centric: Due to the culinary nature of tofu being the main dish, adjusting only the broth and garnish makes it the best menu for vegan and vegetarian, a global mega-trend.
• Gluten-free: It does not contain flour starch, so it is good for appeal as a diet that limits health food and carbohydrates.