ROLLOUT

Jennie — ‘Less than a Lover’

The Spanish villa from Jennie's ‘Less Than a Lover’ MV is now bookable on Airbnb for up to 12 guests, September 11–14.

ON THE RECORD Jul 12 – Sep 17, 20261

WHERE IT STANDS

SEP 17

UNDER WAY

Still open at the last entry. No outcome recorded.

Jul 12UNDER WAY

Another Madrid moment from the same trip — she's posting about how magical it all is, gracias Madrid vibes

As reported this is what dreams are made of ✨gracias madrid

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Her 'Less Than a Lover' music video was shot in Girona, Spain — the visuals are gorgeous and fans are obsessed

As reported JENNIE's "Less Than a Lover" music video was filmed in Girona, Spain

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Jennie drops 'Less than a Lover' July 24 as 'Dracula' holds Hot 100 No. 5

Read on KTRENZ ›

Jennie just wrapped her 'Less Than A Lover' MV and photo shoot at Girona Cathedral in Spain — the visuals are gonna…

As reported JENNIE from filming her 'Less Than A Lover' MV and photo concept at Girona Cathedral in Spain

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She just dropped a new music video for 'Less Than A Lover' — Sony Music posted it and it's giving all the feels

As reported Less Than A Lover 🧡🌸

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Jul 24POSTED

YouTube's buzzing with 'Less than a Lover' just released — go check it out

As reported Less than a Lover out nowww

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She just dropped 'Less Than A Lover' — lazy summer vibes and it's already got everyone talking

As reported Jennie's Lazy Summer Song, 'Less Than A Lover' Released!

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Posted on IG about the Spanish villa from her 'Less than a Lover' MV — and she's letting fans book it through Airbnb now

As reported Jennie, the Spanish villa from 'Less than a Lover' MV...sharing with fans through Airbnb

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Airbnb opens Jennie's 'Less Than a Lover' MV villa in Begur, Spain for a 3-night stay

Read on KTRENZ ›

Korean press is talking about her 'Less than a Lover' MV and how she cast this Taiwanese model Kai — fresh face,…

As reported IU and Jennie, Top-Tier Solo Artists' Eye for 'Male Muse' Becomes Hot Topic

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NOTHING NEW SINCE SEP 17

EVERYTHING TIED TO THIS STORY (233)

KTRENZ (4)

Jennie drops 'Less than a Lover' teaser — single out July 24, self-directed and self-writtenRead on KTRENZ ›
Jennie drops 'Less than a Lover' July 24 as 'Dracula' holds Hot 100 No. 5Read on KTRENZ ›
JENNIE drops 'Less than a Lover' MV shot in Spain, co-directed by the artist herselfRead on KTRENZ ›
Airbnb opens Jennie's 'Less Than a Lover' MV villa in Begur, Spain for a 3-night stayRead on KTRENZ ›

News (39)

The artwork for 'Less Than A Lover' is out now — she's teasing new music and we're so ready for this.As reported Jennie, 'Less than a Lover' artwork revealed…new music teasedJennie from Blackpink released artwork for a new song titled 'Less than a Lover' on July 20, which she directed, composed, and wrote. The image features a moody aesthetic with two silhouetted figures and the tagline 'The summer I chose to pause the love story,' previewing the emotional tone of the upcoming track.2026-07-20↗
Jennie's new solo single is officially announced — this is her next move and we're here for itAs reported BLACKPINK's Jennie to release new solo singleJennie from BLACKPINK will release a solo single titled "Less than a Lover" on Friday at 1 p.m. local time. The summer song features lo-fi guitar and vintage electric keyboard with subdued, mature vocals, representing a stylistic shift from her previous performance-focused work. Jennie participated in writing lyrics, directing the music video, and contributing to overall production, and has already performed the track at major international music festivals.2026-07-21↗
The buzz is real — this unreleased track is surprise-dropping Friday the 24th, and everyone's hypedAs reported Jennie, another summer release… mysterious unreleased track surprise drop on the 24thJennie will officially release the single Less than a Lover on July 24 at 1 p.m. through music streaming sites. The song, which Jennie wrote, produced, and directed the music video for, was previously performed at global festivals including The Governors Ball, Roskilde Festival, Open'er Festival, and Mad Cool Festival.2026-07-21↗
Jennie just dropped news on a new solo single 'Less than a Lover' — and she's directing the MV ‘and’ writing it herselfAs reported BLACKPINK's Jennie to release 'Less than a Lover' on the 24th—MV direction + songwritingJennie from BLACKPINK will release the digital single 'Less than a Lover' on the 24th at 1 p.m. across music platforms. Jennie directed the music video and participated in songwriting and overall production for the track, which features a lo-fi guitar and vintage electric keyboard sound that differs from her previous intense performance-focused music. The song was previously performed at global music festivals including The Governors Ball, Roskilde, Opener, and Mad Cool, generating fan requests for an official release.2026-07-21↗
She's filming a new music video and yes, there's a 'different Kai' storyline happeningAs reported 'That Kai, not the other Kai'…Jennie, new single music video filming sceneJennie revealed that the male model featured in her recent Instagram story with a heart sticker covering his face is Nakai Kai, a Taiwan-born model working in Korea, through a teaser poster for her new solo single. The image was promotional material for the music video of her upcoming single Less than a Lover, which will be released on July 24.2026-07-21↗
The official release is 'Less than a Lover' — she painted this whole summer romance vibe and it's officially out now!As reported Jennie's summer romance… 'Less than a Lover' officially releasedJennie released the single 'Less than a Lover' on August 24th at 1 p.m., with music and music video across platforms and her official YouTube channel. Jennie participated in writing, composing, and directing the music video for the lo-fi summer song, which she previously performed live at Poland's Opener Festival. She will perform at Lollapalooza Chicago on August 1st and Summer Sonic 2026 in Japan on August 14th and 16th.2026-07-24↗
Her new track 'Less than a Lover' is capturing that ambiguous love energy with summer vibes all over itAs reported Drawing 'ambiguous love' with Nakai..Jennie, stimulating summer sensibility with 'Less than a Lover'...Jennie released the single 'Less than a Lover' on July 24, an alternative pop song with lo-fi guitar and vintage electric keyboard that she co-wrote and co-produced. The music video, which she also directed, features Taiwanese model Nakai and depicts an ambiguous romantic relationship set in natural landscapes.2026-07-24↗
She just dropped 'Less Than A Lover' — lazy summer vibes and it's already got everyone talkingAs reported Jennie's Lazy Summer Song, 'Less Than A Lover' Released!Jennie released a music video for her new single 'Less Than A Lover,' which she co-wrote and co-composed. The alternative pop track features lo-fi sensibilities and vintage electric keyboards, exploring the ambiguous emotions of a relationship that is neither friendship nor romance. The video showcases a more subdued artistic direction compared to her previous solo work.2026-07-27↗
Her song 'Less than a Lover' is getting the cinematic treatment — the track's blowing up with film vibesAs reported The grammar of film, Jennie's song 'Less than a Lover'Jennie released a new song called 'Less than a Lover' that combines music with cinematic storytelling through its music video. The song explores an ambiguous romantic relationship where emotional connection exists but the relationship lacks clear definition. The music and visuals work together as a unified narrative rather than the song simply accompanying the video.2026-07-28↗
She just swept the charts with her solo single — absolute domination on the rankings right nowAs reported Blackpink's Jennie sweeps charts with solo singleJennie of Blackpink dominated music charts domestically and internationally with her solo single "Less Than a Lover." She won a trophy on a Korean TV music chart show, marking the first win for this latest single.2026-07-31↗
Her 'Less Than a Lover' MV villa is actually bookable now — airbnb's dropping a 3-night stay for up to 12 people…As reported Jennie Music Video Mediterranean Villa Offers 3-Night Stay…Opportunity Opens for Up to 12 GuestsAirbnb is offering a stay at the Mediterranean villa featured in Jennie's 'Less Than a Lover' music video. The booking runs September 11–14 for up to 12 people and includes amenities like an infinity pool, private cinema room, and DJ room.2026-08-12↗
Posted on IG about the Spanish villa from her 'Less than a Lover' MV — and she's letting fans book it through Airbnb nowAs reported Jennie, the Spanish villa from 'Less than a Lover' MV...sharing with fans through AirbnbJennie posted photos from a luxury villa in Begur, Catalonia, Spain, which served as the filming location for her 'Less than a Lover' music video. She announced that the white-toned property with ocean views is now available for fans to book through Airbnb, connecting her music project with a shared experience.📍 Begur, Spain2026-08-12↗
She just posted on IG with behind-the-scenes shots from her 'Less than a Lover' music video shoot — beachy…As reported Jennie, bold yet lovely... 'handful of waist' crop top fashion [SNS★SHOT]Jennie posted Instagram photos from the 'Less than a Lover' music video shoot set, featuring herself at a white seaside house with Mediterranean backdrop in a white crop top and long skirt. She released the single 'Less than a Lover' last month and will perform at Summer Sonic 2026 in Japan on August 14th and 16th.2026-08-13↗
Jennie just posted behind-the-scenes shots from the Spanish villa where she filmed 'Less than a Lover' — now…As reported BLACKPINK's Jennie Shows Bold Visuals at New Song Filming Location...Wearing Only a White Bra TopJennie shared photos from the Spanish villa used for her 'Less than a Lover' music video on her Instagram, showcasing various styling looks against the backdrop of modern white architecture, blue sea, and gardens. The villa has been made available as an Airbnb rental where fans can stay. Jennie co-wrote and co-produced the single, which was released on July 24.📍 Spain2026-08-16↗
Fashion heads are calling the flat heel trend 'the Jennie effect' — she wore them in 'Less Than a Lover' and now…As reported Jennie wore it! This fall, 'flat heels' are the trendFlat heels—flat shoes with a few centimeters of heel added—are becoming a fall trend. Jennie wore the style in her 'Less Than a Lover' music video, pairing them with a midi skirt. The design offers a polished, refined look that works with various outfits from midi skirts to casual wear.2026-09-01↗
Korean press is talking about her 'Less than a Lover' MV and how she cast this Taiwanese model Kai — fresh face,…As reported IU and Jennie, Top-Tier Solo Artists' Eye for 'Male Muse' Becomes Hot TopicA Korean news article discusses how top female K-pop artists like IU, Jennie, and Rosé are casting international male models in their music videos to bring fresh visual storytelling. Jennie's 'Less than a Lover' MV featured Taiwanese model Kai, whose appearance generated significant interest and led to his pivot toward Korean fashion and advertising work. The piece analyzes how these artists use unfamiliar faces to create immersive, unique narratives rather than relying on established personalities.2026-09-17↗
BLACKPINK Jennie Announces ‘Less Than a Lover’ for July 24↗
Less than a Lover: BLACKPINK's Jennie confirms new single; release date is...↗
Blackpink Jennie's New Single Less Than A Lover: Everything to know about release date, Nah Kai rumoured cameo in MV↗
BLACKPINK's Jennie to Release New Song on the 24th... The Track That Lit Up the U.S. Governors Ball↗
Jennie to drop 'Less than a Lover' on July 24↗
Jennie's 'Less Than a Lover': Release Time, Creative Credits And Everything We Know↗
Jennie drops 'Less than a Lover' teaser — single out July 24, self-directed and self-written↗
Jennie announces release date for 'Less Than A Lover', set to make directorial debut↗
Jennie releases summer single "Less than a Lover" with self-directed Spain-shot video↗
Blackpink's Jennie announces new song 'Less Than a Lover'↗
BLACKPINK's Jennie Releases New Single 'Less Than a ...↗
Jennie announces new single “Less Than a Lover” set for July 24 release↗
Jennie Announces Release Date for New Single “Less than a Lover”↗
Blackpink's Jennie to release new single 'Less than a Lover'↗
Jennie Unveils Summer Romance with 'Less Than a Lover'↗
BLACKPINK Jennie Announces ‘Less Than a Lover’ for July 24↗
Blackpink's Jennie to drop new song 'Less Than A Lover ...'↗
Blackpink's Jennie floats teaser for solo EP↗
BLACKPINK: Jennie, Jisoo and Lisa set to drop new solo music within a week↗
BLACKPINK's JENNIE Is Dropping a New Solo Project: ‘This EP Comes From a Very Personal Place'↗
Jennie Takes You Into 'Less Than A Lover' Video Villa, Open Via Airbnb↗
Less than a Lover — Single by Jennie (2026)↗
Jennie's new EP out this month; 'Less Than a Lover' opens new era↗

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Another Madrid moment from the same trip — she's posting about how magical it all is, gracias Madrid vibes↗
2026-07-12
She was in Madrid a few days back and posted about it on YouTube — absolutely soaking in that city energy↗
2026-07-12
She just posted about Madrid — absolutely loved the Europe run and thanked her crew for the whole journey📍 Madrid2026-07-13↗
She dropped a TikTok speaking Spanish — looks like she's having a blast at Mad Cool FestivalAs reported Jennie speaking spanish2026-07-17↗
She just announced a new single, 'Less Than A Lover' — dropped the news on TikTok and it's officially happening!As reported Jennie announces her comeback with a new single, Less Than A Lover2026-07-20↗
Her 'Less Than a Lover' music video was shot in Girona, Spain — the visuals are gorgeous and fans are obsessedAs reported JENNIE's "Less Than a Lover" music video was filmed in Girona, Spain📍 Girona, Spain2026-07-20↗
Jennie just dropped her new single 'Less Than A Lover' — she's officially back in the music race!As reported Jennie officially returns to the music race with single - Less Than A Lover2026-07-20↗
She just posted the project poster on IG — "Less Than A Lover," directed, written, and produced by Jennie herself.As reported Less Than A Lover DIRECTED BY JENNIE WRITTEN BY JENNIE MUSIC BY JENNIE2026-07-21↗
Jennie's dropping her new single 'Less than a Lover' this friday, july 24 — mark it!As reported JENNIE's new single 'Less than a Lover' drops this Friday, July 242026-07-21↗
She posted the teaser on her story earlier — ocean vibes, 'Less than a Lover' this Friday in KST, and she's gifting…As reported [Instagram story] Photo by J on July 20, 2026. May be an image of twilight, horizon, ocean, coast, water and text that says "lessthanalover less than lover this friday 이번주 금요일날 신곡은 박매해요 나의여음답 그대메게 선물할께요 all allineedthiss"2026-07-21↗
New Jennie is dropping this Friday (July 24) and MTV's hyping it up!As reported New JENNIE is coming this Friday (July 24) ✨😭 We are about to be blessed!2026-07-21↗
The official MV teaser for 'Less than a Lover' just dropped on YouTube. New solo era incoming!↗
2026-07-22
She just dropped a photoshoot for Less Than a Lover — the visuals are stunningAs reported jennie's photoshoot for less than a lover2026-07-22↗
She just posted on TikTok — 'Less than a Lover' MV is coming this Friday!As reported Less than a Lover MV this friday2026-07-22↗
She's dropping the 'Less than a Lover' MV this Friday↗
2026-07-22
Jennie just wrapped her 'Less Than A Lover' MV and photo shoot at Girona Cathedral in Spain — the visuals are gonna…As reported JENNIE from filming her 'Less Than A Lover' MV and photo concept at Girona Cathedral in Spain📍 Girona2026-07-22↗
Behind-the-scenes content just dropped from the 'Less Than A Lover' music video with Nah Kai — new collab energy!As reported Jennie and Nah Kai Behind the Scenes of 'Less Than A Lover' Music Video2026-07-22↗
She just dropped a new music video for 'Less Than A Lover' — Sony Music posted it and it's giving all the feelsAs reported Less Than A Lover 🧡🌸2026-07-23↗
She just dropped the official music video for 'Less than a Lover' — go watch it right now↗
2026-07-24
Posted a countdown Story from July 23rd saying the song drops in 3 hours — 'Less than a Lover' is officially here!As reported [Instagram story] Photo by J on July 23, 2026. Song out at 1 PM! 'Less than a Lover'2026-07-24↗
She just dropped 'Less than a Lover' yesterday, so go stream it!As reported Less than a Lover out nowww2026-07-24↗
New MV is live on YouTube right now — go check it out!As reported MV out now on YouTube2026-07-24↗
'Less Than a Lover' music video is live — new Jennie era has officially begun.As reported 'Less Than a Lover' Out Now2026-07-24↗
'Less Than a Lover' is officially out now — fans are loving every second of the new release.As reported 'Less Than a Lover' Out Now2026-07-24↗
Her new track 'Less Than a Lover' just dropped and fans are already obsessed — the music video's out now.As reported Jennie Music Video Release2026-07-24↗
YouTube's buzzing with 'Less than a Lover' just released — go check it out↗
2026-07-24
Dropped 'Less than a Lover' on her main IG — the track is OUT NOW and it's giving summer feelsAs reported Less than a Lover OUT NOW 🌞2026-07-24↗
Her new track 'Less than a Lover' just dropped on Sony Music — it's officially out now!As reported Less than a Lover ☀️ Out Now #Sony #SonyMusic #JENNIE @jennierubyjane2026-07-25↗
She just dropped the official lyric video for 'Less than a Lover' — go watch it on YouTube right now↗
2026-08-02
Posted about an Airbnb collab for 'Less than a Lover' — thanking them for hosting the spaceAs reported our home for "Less than a Lover." now it's yours. thank you @airbnb2026-08-12↗
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HOW FAR IT TRAVELLED

YouTube views count every view since upload. X figures are impressions over a 7-day window. They are different quantities and are not added together.

BROADCAST — the artist's and label's own accounts

YOUTUBE

5 posts

41,802,184

views (lifetime)

5 of 5 posts

2,305,260

engagement

5 of 5 posts

SPREAD — fans, media and third parties

YOUTUBE

10 posts

1,610,640

views (lifetime)

8 of 10 posts

25,802

engagement

8 of 10 posts

TIKTOK

14 posts

795,615

views (lifetime)

14 of 14 posts

116,873

engagement

14 of 14 posts

135 posts

413,133

impressions (7-day)

109 of 135 posts

21,212

engagement

109 of 135 posts

WHO CARRIED IT

Korea Portal · India.com · Times Now News · Sports Chosun · Korea JoongAng Daily · Yardbarker · Medcom (ID) · The News International (Jang) · Chosun Biz · GMA Network · Chosun English · KPOPWORLD +10 more

6 posts were found on these accounts but could not be tied to this story, so they are counted here and left out of both panels above: outside the reach window (6)

How far this spread — AI + media reach →

WHERE IT STANDS

Another Madrid moment from the same trip — she's posting about how magical it all is, gracias Madrid vibes

Her 'Less Than a Lover' music video was shot in Girona, Spain — the visuals are gorgeous and fans are obsessed

Jennie drops 'Less than a Lover' July 24 as 'Dracula' holds Hot 100 No. 5

Jennie just wrapped her 'Less Than A Lover' MV and photo shoot at Girona Cathedral in Spain — the visuals are gonna…

She just dropped a new music video for 'Less Than A Lover' — Sony Music posted it and it's giving all the feels

YouTube's buzzing with 'Less than a Lover' just released — go check it out

She just dropped 'Less Than A Lover' — lazy summer vibes and it's already got everyone talking

Posted on IG about the Spanish villa from her 'Less than a Lover' MV — and she's letting fans book it through Airbnb now

Airbnb opens Jennie's 'Less Than a Lover' MV villa in Begur, Spain for a 3-night stay

Korean press is talking about her 'Less than a Lover' MV and how she cast this Taiwanese model Kai — fresh face,…

EVERYTHING TIED TO THIS STORY (233)

AROUND THIS, SAME ARTIST

HOW FAR IT TRAVELLED

BROADCAST — the artist's and label's own accounts

SPREAD — fans, media and third parties