BTS tops June 2026 singer brand reputation index; RISENEE 2nd, Lim Young-woong 3rd

BTS topped the Korean Corporate Reputation Research Institute's June 2026 singer brand reputation index with a score of 6,944,728. That's down 2.63% from May's 7,132,535.

The institute analyzed 119,259,308 brand data entries collected between May 27 and June 27, 2026—a 25.13% jump from the prior month's 95,308,896 entries. The index combines consumer participation, media, communication, and community sub-scores. BTS's breakdown: participation 272,580, media 1,966,044, communication 1,766,707, community 2,939,398.

RISENEE placed second at 6,316,605. Lim Young-woong came in third at 5,554,941, up 12.94% month-on-month. CORTIS ranked fourth at 5,335,270 (up 23.70%). IOI rounded out the top five at 4,325,767.

The full top 15: BTS, RISENEE, Lim Young-woong, CORTIS, IOI, Kim Yong-bin, IVE, aespa, Park Ji-hyun, ILLIT, SEVENTEEN, BLACKPINK, LE SSERAFIM, Lee Chan-won, Seong-ri.

Brand issues spiked 81.76% month-on-month across the broader dataset. Brand consumption rose 31.30%. Brand communication was up 6.01%, and brand diffusion increased 0.77%.

Institute director Gu Chang-hwan pointed to BTS's Busan world tour concert as a driver of the group's top ranking. He credited RISENEE's entertainment content activity for its second-place finish. (Lim Young-woong's 12.94% jump was the sharpest gain among the top three.)