Hybe tops 2026 K-Brand Index entertainment ranking; Fantasia enters TOP10 at No. 9

Hybe claimed first place in the 2026 K-Brand Index Entertainment Company category on July 10. The Asia Brand Research Institute analyzed 47,415,614 online big data records from June 1–30, 2026, excluding offline indicators.

The top ten: Hybe (1st), JYP Entertainment (2nd), YG Entertainment (3rd), SM Entertainment (4th), CJ ENM (5th), The Black Label (6th), Studio Dragon (7th), FNC Entertainment (8th), Fantasia (9th), Starship Entertainment (10th).

Eight weighted factors shaped the rankings: Trend, Media, Social, Positive, Negative, TA (Activation), Community, and AI indices.

Ryu Won-seon, Research Center Director at Asia Brand Research Institute, credited Hybe's win to "strong artist power including BTS, a multi-label system, and solid overseas foundation" working together. The Black Label's sixth-place finish reflected its distinctive musical identity and original producing approach. Starship's top-ten entry rode growth from IVE and broader artist contributions to corporate awareness.

Fantasia's ninth-place debut stemmed from affiliated actors' major domestic and international drama contracts and overseas music chart performance from a new idol group with multinational members. Content competitiveness and global business expansion boosted the company's brand value.

Fantasia is expanding across drama, music, and global content. It recently signed an MOU with an international cooperation agency under Granada City, Spain.

Chairman Namkoong Kyun called the top-ten selection "a precious achievement made together by our artists, executives, employees, and fans." He pledged the company would pursue content and IP with global market competitiveness.

Ryu observed a broader shift in the industry. Entertainment has moved past reliance on individual artist success toward comprehensive business models combining labels, IP, platforms, performances, and diverse content. Corporate value now ties to revenue diversification, overseas-targeted production systems, and long-term fandom management.