LEVVELS drop final pre-debut single 'JADED' with Vanson Leathers collab
Virtual idol group LEVVELS released 'JADED' on Aug 21, their third and final pre-release single ahead of debut, featuring a collab with heritage brand Vanson Leathers.
LEVVELS dropped JADED, their third and final pre-debut digital single, on August 21 across online music platforms, accompanied by a lyric video.
The release closes out a three-track pre-debut run. Lowkey came first. The Baddest second. JADED wraps it up before the group's full debut. Member Purvy's rap anchors the track—his distinctive sensory delivery and commanding presence drive the whole thing forward.
The lyric video features a collaboration with Vanson Leathers, a Massachusetts-based heritage brand founded in 1974 that has handcrafted motorcycle jackets for over 50 years. A pre-debut group locking in a brand partnership of that pedigree is worth noting.
The Baddest has been climbing. It entered the YouTube Music weekly chart at No. 87 and reached No. 7 on the official YouTube popular music video daily chart.
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