Samsung Securities' AI girl group LUMINA hits 2.5M YouTube views one month after debut with 'OVERRIDE'
Samsung Securities' 4-member AI group LUMINA hit 1M views in its first week, then 2.5M a month after dropping debut MV 'OVERRIDE.'
2.5 million views in a month — from a brokerage firm
Samsung Securities launched LUMINA on October 21. A 4-member AI girl group. The debut MV for OVERRIDE has already cleared 2.5 million YouTube views roughly one month in, with 1 million hit in the first week alone.
LUMINA comes from "Luminous," meaning "shining." OVERRIDE pairs techno rhythm with electronica and dance music, centered on breaking through limitations and preconceptions. A financial services company leading with that message is, well, unexpected.
Samsung Securities is playing a long game with this
A Samsung Securities official described the project as "a new attempt where Samsung Securities handles the financial expertise in reality, and LUMINA conveys the diverse possibilities and inspiration contained within it." The company plans to "communicate in a more familiar and dynamic way with future key customers through LUMINA as a medium."
The group is being positioned as a long-term digital communication asset. Samsung Securities has outlined plans to deploy LUMINA across follow-up music videos, short-form challenges, and content MC roles. The OVERRIDE MV is currently available on Samsung Securities' official YouTube channel.
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