Aestura's Atobarrier365 Cream Just Hit 10 Million Units Sold

The Olive Young Awards cream category has had a two-year-running winner, and it's Amorepacific's derma brand Aestura with the Atobarrier365 Cream. As of January this year, cumulative sales crossed 10 million units.

Aestura sits under Amorepacific and traces its roots back to Taepyung Pharmaceutical in 1982, which means the brand was doing skin-barrier science before "derma cosmetics" was even a mainstream category in Korea. That long research history is the backbone of the brand's identity — and this year they leaned into it hard with a TV campaign called "Sincerity is felt through the skin," positioning Aestura squarely as a sensitive-skin care specialist.

On October 30, 2026, the Korean Society for Advertising and Public Relations named Aestura one of six brands to receive its 2026 Brand of the Year award — an academic-industry recognition that's been running since 2006 and evaluates brands on their marketing communication work and brand equity building. The ceremony took place at Paradise Hotel in Busan. The judging panel specifically cited Aestura's ability to build consumer trust through product competitiveness.

For overseas readers: the Olive Young Awards recognize top-performing products in the Korean beauty retail market. Winning the cream category once is notable; two consecutive years puts the Atobarrier365 Cream in a different tier of credibility.

Aestura is also actively expanding into the US and European markets, using its domestic recognition as a launchpad.

The Atobarrier365 Cream is positioned as a sensitive-skin care product with a focus on the skin barrier — that's the consistent through-line from the brand's pharmaceutical origins to its current retail positioning.