Aestura's Atobarrier365 Cream Just Hit 10 Million Units Sold

Amorepacific's derma brand Aestura picked up the 2026 Brand of the Year award from the Korean Advertising Society on October 30 — and the numbers behind it are worth paying attention to.

The Korean Advertising Society has handed out its Brand of the Year award since 2006, recognizing brands that have built real consumer trust through marketing and communication, not just product performance. This year, Aestura was one of six brands selected, with the ceremony held at Paradise Hotel in Busan.

The brand traces back to 1982, when it started as Taepyung Pharmaceutical, building its research focus around the skin barrier and sensitive skin. The brand's TV campaign "Sincerity Is Felt Through the Skin" connected its dermatological background to consumers.

The flagship product, Atobarrier365 Cream, crossed 10 million cumulative units sold as of January this year. It also took the number-one spot in the cream category at the Olive Young Awards in both 2024 and 2025 — back-to-back wins.

Atobarrier365 holding that top spot two years running reflects strong repeat buyer performance.

Aestura is also expanding into the US and European markets, leaning on the domestic track record it has built. Whether that consumer trust translates overseas is the open question the brand is now working to answer.