DermaVI x Butter Bear Pop-Up at Olive Young Hongdae Is Running Now

Dermaví (더마비), Neopharm's body derma brand, just dropped three limited collaboration sets with Butter Bear — a character IP that's been gaining attention in the Zalpha space — and there's a full pop-up running at Olive Young Hongdae Town to go with it.

The three sets are all from Dermaví's Daily Ceramide line: a body lotion set (560ml, two bottles) that comes with a Butter Bear keyring pouch, a body wash set (1000ml) bundled with a Butter Bear wristband, and a double body cream set (200ml x2) that includes Butter Bear sticker seals. The ceramide angle is the actual skincare story here — Dermaví recently went through a brand renewal that doubled down on body skin-barrier care, and these sets are launching alongside that rebrand.

The pop-up concept is "one spoonful a day, moisture as smooth as butter" — very on-brand for the collab. Inside, there are two main interactive stations worth knowing about. The first is a "30-layer moisture stacking" challenge using a hand stopper device; hit the right level and you walk away with a large 80ml Daily Ceramide sample or a trial kit. The second is a "3-second moisture absorption" corner where you test the body lotion's absorption speed, answer a quiz, and get a Dermaví sachet plus a Butter Bear postcard. There's also a Butter Bear sculpture photo zone, and if you post to social media and enter the draw, you could win a full-size body lotion.

Online runs parallel: the Olive Young official online mall is hosting a dedicated promotion from November 23 through November 28, and on November 24 at 6PM KST, the Butter Bear collab line goes live on Olive Young Live (올영라이브). The pop-up itself runs through November 28.