Suzy Showed Up to Anua's PDRN Pop-Up in Seongsu and It's Worth Your Time Too

Anua's PDRN Line pop-up at Trend Pot by OliveYoung N Seongsu is running through September 29, and the brand's exclusive model — actor Suzy — was already there on the morning of September 18 for a photo event. That's the kind of celeb-anchor moment that makes a pop-up worth penciling in, but honestly the setup itself earns the visit on its own terms.

PDRN stands for polydeoxyribonucleotide, a nucleic acid ingredient extracted from sources like salmon that's been gaining traction in Korean skincare as a deep-hydration active. The pop-up's theme — "PDRN Shower, the moisture your skin remembers" — is built around making that ingredient story tactile and visual rather than just label copy. The hero installation is a bathtub photo zone designed to visualize the product's moisture concept, which is genuinely more creative than the standard shelf-and-tester setup most brand pop-ups default to.

Beyond the photo zone, there's a hands-on experience zone, a game zone, and a photo booth. The game zone is worth playing: depending on your result, you walk away with either a PDRN Cream (30ml) or a sheet mask. Every visitor gets a sachet of the PDRN Serum and Cream just for showing up. If you snap a photo at the photo zone and post it to social media, you get a soap-mirror keyring. On-site purchases come with a mini pouch keyring, and spending above certain thresholds unlocks a PDRN Lip Serum, then a Lip Serum plus an eco bag at the higher tier — the source states those thresholds as 40,000 won and 70,000 won respectively.

The location is Trend Pot by OliveYoung N Seongsu, which is already a destination spot in the Seongsu district — so if you're doing a Seongsu day, this slots in without any detour logic. The pop-up runs through September 29, 2026, so the window is tight. Suzy's photo event was a morning-only appearance on the 18th, so don't go expecting her to still be there — but the space she activated is still fully running.

For anyone tracking Anua as a brand: this is their first major domestic pop-up anchored specifically to the PDRN line, positioned as a way to build direct consumer touchpoints for what is clearly their current hero ingredient push. If you've been curious about PDRN skincare and want to actually feel the textures before committing, this is a low-pressure way to do it — with freebies stacked on top.