TUIDE lands KT iPhone campaign deal three weeks after debut
HYBE's seven-member rookie group TUIDE became the face of KT's iPhone campaign less than a month after their August 24 debut.
TUIDE, the first girl group from HYBE Music Group's new label ABD, is now the model for KT's iPhone advertising campaign. Three weeks after launch.
The seven-member group (서희, 서연, 엘레나, 지아, 사키, 세아, 이하늬) debuted August 24 with their first mini album, TUNE & PLAY. KT's reasoning was straightforward: "The energetic charm of HYBE's rookie girl group TUIDE, at the center of trends, will bring fresh vitality to the KT iPhone advertising campaign."
TUNE & PLAY opens with 110,000+ first-week copies
The debut album moved over 110,000 copies in its first week. That places it in the all-time top 10 for girl group debut albums. Every track on the album entered major domestic music charts.
Title track SUN KISS is a "Soultronic" style song—warm soul sensibility blended with electronic sound. The concept centers on trusting and expressing one's own voice and individuality, with performances designed to let each member's distinct color show freely.
SUN KISS hit No. 6 on Melon Hot 100 within 30 days of release. It reached No. 2 on Apple Music Top 100 Today: South Korea. Spotify Daily Top Songs Korea saw it at No. 14.
Three weeks in, that's a debut run most groups spend years chasing.
TUIDE is currently promoting SUN KISS as their active title track.
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