JYP's SQU4D launches first boy group oftheblue, targeting 2027 debut

SQU4D's first boy group in five years

JYP Entertainment's SQU4D division opened an official SNS channel under the name oftheblue on November 6 at midnight. The group is targeting a 2027 debut — roughly five years after SQU4D introduced NMIXX in February 2022.

Two teaser images dropped first: a portrait with a QR code obscuring the subject's face, and a crossword puzzle spelling out "BLIND" and "BLUE." A promotional website followed with the tagline "EVERYTHING GOOD COMES OUT OF THE BLUE" and what appear to be back-view photos of four members walking around Seoul.

What the website is actually doing

The site's main feature is a digital sound mixer loaded with 18 everyday sounds—footsteps on sand, coins dropping into a vending machine, an engine starting. Visitors can freely combine them to build their own audio. (It's a genuinely interesting way to tease a sound identity before any actual music exists.)

The teasing rollout continued in sequence. The official logo landed on November 7. A flyer image followed on November 8. Further information will arrive through official SNS channels.

The name and the division behind it

The group name riffs on the idiom "out of the blue," reworked to "of the blue." The word "blue" carries meanings of infinite possibility, freedom, and youth.

SQU4D was established around Lee Ji-young (이지영), JYP's first female in-house director since the company's founding. The division built NMIXX—now a six-member group—into a recognized act under its signature MIXX POP style. NMIXX took the Grand Prize (Sound of the Year) at the 2026 The Fact Music Awards and received a Minister of Culture, Sports and Tourism commendation at the 2026 Korea Popular Culture and Arts Awards.

oftheblue is the first boy group SQU4D has launched.