Sung Hoon returns to MBN romance drama 'Boss's Blatant Taste,' premiering Nov. 11

Sung Hoon (방성훈, 43) is back on primetime. MBN's new Thursday romance drama 보스의 노골적 취향 (Boss's Blatant Taste) premieres November 11, and he's leading it.

Kwon Do-hyuk, the data-driven CEO

He plays Kwon Do-hyuk, CEO of OYes Entertainment. A perfectionist and AI expert who runs entirely on data and logic. The series runs 12 episodes. He posted a photo from set beside a coffee truck sent by fans: "Phew.. you guys... thank you.."

From the pool to the screen

Sung Hoon is a former competitive swimmer who broke into the industry through a music video in 2009. His drama work spans a wide range:

신기생뎐 (2011, Adamo). 아이가 다섯 (professional golfer Kim Sang-min). 애타는 로맨스 (Cha Jin-wook). 결혼작사 이혼작곡 series (Judge Pan Hyun). Netflix's 마음의 소리 리부트 (Jo Seok). Film 돌아와요 부산항애 (Kim Tae-sung). Film 사랑하고 있습니까? (Seung-jae).

He won acting awards for 신기생뎐 and 아이가 다섯. His variety run on 나 혼자 산다 earned him the Best Entertainer Award, Teamwork Award, Excellence Award, Best Award, and PD Award at the Broadcasting Entertainment Awards. He's also a fixed cast member on MBN's 스파이크 워 through 2026.

Beyond the screen

Fan meetings have taken him to Bangkok, Taipei, Seoul, and Abu Dhabi. Japan got a dedicated fan club launch and a Christmas show. In 2020, he donated 10,000 hand sanitizers to his hometown Daegu during the COVID-19 outbreak. He adopted his dog Yang-hee from an animal shelter after fostering her.

보스의 노골적 취향 airs November 11 on MBN.