Beyond x Tamagotchi Is the November Collab Nobody Saw Coming

No but the nostalgia hit of this is real — LG Life & Health's lifestyle brand Beyond just dropped a limited-edition collab with Bandai's Tamagotchi, and it's exclusive to Olive Young for the entire month of November.

The lineup is 7 pieces total, all built around Beyond's existing bestsellers with Tamagotchi character artwork applied across the packaging. The range covers hand care and body care, which the brand frames around the "skinification" trend — the idea that you treat the skin on your body with the same attention you'd give your face.

Here's what's actually in the drop:

• Classic Hand Cream x4 — Deep Moisture, Total Recovery, Deep Moisture Olive, and Gel Revital variants
• Bodytamin Body Lotion x2 — a brightening version and a firming/lifting version
• Foot Cream x1

The goods situation is genuinely fun: each product comes with Tamagotchi-themed extras — earphone cases, mouse pads, and random keyrings depending on what you pick up.

The collab is part of Olive Young's November "Olive Young Pick" (올영픽) campaign, so it's running as a featured promotion across both online and in-store channels for the month.

Beyond is also releasing Tamagotchi-themed content alongside the product launch — character-driven marketing that'll likely live on their socials, so worth following if you want the full universe experience.

Who this is for: anyone who grew up with a Tamagotchi clipped to their school bag and now spends money on body lotion. The hand cream lineup in particular is solid for gifting — four distinct variants means you can actually pick one that fits the person, not just grab the nearest thing.

The collab is November-only and Olive Young-exclusive, so there's no waiting to see if it shows up elsewhere.