Beyond x Tamagotchi Limited Edition Drops at Olive Young This November

The Beyond x Tamagotchi collab just landed at Olive Young — and it's the kind of drop that sells itself on packaging alone before you even clock the formula underneath.

LG Household & Health Care's lifestyle brand Beyond teamed up with Bandai to wrap its bestselling hand and body care line in full Tamagotchi character design. The limited edition launched November 5 exclusively at Olive Young, both in-store and online, and runs through the end of November as part of the Olive Young Pick (올영픽) campaign.

The lineup is seven SKUs total: four Classic Hand Creams (Deep Moisture, Total Recovery, Deep Moisture Olive, and Gel Revital), two Bodytamin body lotions, and one foot cream. The one to know is the Classic Hand Cream Deep Moisture — it took first place in the hand care category at the 2025 Olive Young Awards, so this isn't just cute packaging on a random product. That's a verified bestseller getting the collab treatment.

The body lotion side leans into the skinification trend — the idea of treating body skin with the same attention you'd give your face. The two Bodytamin picks are a brightening lotion set and a firming lifting lotion set, both formatted as value bundles.

What makes this worth the Olive Young trip (or the cart add) beyond the formulas: each product comes with Tamagotchi collaboration goods depending on what you buy. The goodie options include an earphone case, a mouse pad, and a random keyring. The random keyring element alone is going to drive repeat purchases from collectors.

Beyond is also rolling out Tamagotchi-universe content alongside the launch — so expect social content that leans into the character world rather than just slapping a logo on a tube.

Who this is for: anyone who grew up with a Tamagotchi and now has a skincare shelf, or anyone who's been eyeing the Beyond hand cream since the Olive Young Awards results dropped. The collab packaging makes it a genuinely giftable November pick — the kind of thing that reads as thoughtful without being expensive.

Who it's not for: if you're purely formula-focused and the packaging doesn't move you, the base products are still available in their standard versions. But the 2025 Olive Young Awards #1 hand cream in a Tamagotchi tin is a hard thing to scroll past.