X:IN launches 'XIN XR Space,' an Unreal Engine 3D fan world built from the 'ZZIRIT' MV

A 3D MV world you can walk into — no app required

X:IN dropped XIN XR Space on October 23. It's a web XR fan participation space built directly from the 3D environments used to produce the ZZIRIT (Feat. Luísa Sonza) music video. The space runs on Unreal Engine and applies a One Source Multi Use (OSMU) approach, converting the MV's production assets into a navigable fan experience. Smartphones, tablets, and PCs all work through a web browser—no app install needed.

The five-member group (이샤, 니즈, 노바, 한나, 아리아), signed to Viva Entertainment, is currently promoting ZZIRIT as the title track of their first regular album Chain Reaction. The XR space extends that era.

Dieselpunk aesthetics across three eras of X:IN

Inside, the space fuses three distinct visual worlds from X:IN's discography into a single dieselpunk-style environment: the desert from Attention Seeker, the space SF setting from Dazzle Flash, and the western countryside from ZZIRIT. Specific details from the actual filming locations—the ranch and barn laboratory's wooden structures, experimental tools, props, and lighting effects—were recreated in the 3D build.

Fans can move freely through five dedicated zones:

• Secret Theater — behind-the-scenes footage from the MV production
• Vault — an archive of unreleased images
• Laboratory — a mini-game (details below)
• Collab Stage — content featuring Brazilian artist Luísa Sonza
• Connect Wall — a fan message board in guestbook format

The Laboratory game tasks users with hunting down three props from the MV—a beaker, a syringe, and a power fuse—scattered across the 3D space, then using them to complete an in-game experiment.

Government-backed global push

XIN XR Space was planned and produced through the Korea Creative Content Agency's 2026 Small Planning Company Global Leap Support Project (2026 중소기획사 글로벌 도약 지원사업). The program helps smaller agencies reach international audiences. Viva Entertainment qualifies. Full access details went live via X:IN's official SNS channels from 6 PM on October 23.