Baby DONT Cry's Ihyeon and Beni Are Now the Faces of VDL

Fifth-gen girl group Baby DONT Cry just landed their first major beauty deal — members Ihyeon and Beni are the new ambassadors for Korean color cosmetics brand VDL, announced by their agency P-Nation on February 15.

The campaign centers on two products: VDL's bestselling Cover Stain Perfecting Foundation and Cushion, and a new launch — the Cheek Stain Cream Blusher. The look VDL is pushing is what they're calling a "peach makeup" — smooth, even skin with a soft, warm flush. Ihyeon and Beni were picked specifically because that aesthetic maps directly onto how both members are already perceived visually: clear skin, warm undertones, the kind of face that makes blush look like it grew there.

The ambassador pairing makes sense beyond just visuals. P-Nation positioned Baby DONT Cry as a Zalpha-generation group with strong SNS reach and individual member identities that don't collapse into one uniform image — which is exactly the brief VDL gave. The brand's philosophy leans experimental and expressive with color, and the group's whole thing is that each member has a distinct mood even within a cohesive team aesthetic. It's a tighter conceptual fit than the usual "pretty idol, pretty product" deal.

The practical detail worth noting: the VDL set featuring the foundation, cushion, and the new Cheek Stain Cream Blusher is launching as an exclusive bundle available only at Olive Young. If you're planning a Seoul trip, that's your stop — not the VDL standalone counter.

For context on where the group is right now: Baby DONT Cry recently appeared on TV Tokyo's "Cho Cho Onpa" as part of their Japan push, and they were named to NME's 100 artists to watch this year. This VDL deal is their first beauty ambassador credit, which — for a group still in their debut era — is a real signal that the industry is paying attention.

The Cheek Stain Cream Blusher is the new product to watch here. The Cover Stain line already has a fanbase; the blusher is the actual launch moment this campaign is built around, and Ihyeon and Beni's skin tones are doing a lot of the selling work for it.

If you're an Olive Young regular, keep an eye on the VDL section — the exclusive set is the version to get, since it bundles the new blusher with the foundation and cushion in one go.