K-beauty enthusiast, here are must-buy items when you visit Korea

When foreign tourists come to Korea, there are essential cosmetics that sweep their shopping baskets at CJ Olive Young, cosmetic roadshops at Myeong-dong, and Seongsu-dong.
Recently, beyond just facial mask packs, "skincare products that Koreans really use" have become explosive in popularity as they have gone viral on TikTok and social media around the world.
K-trenz will summarize the most popular items by region preference and category.
☀️ 1. Sunscreen (English/European tourist's one pick)
While Western sunscreens have many sticky and white-tipped products, Korean sunscreens have become a sweepstakes item, praised for being "light and moist like moisture cream."

[Beauty of Joseon] Clear rice sunscreen: It is the unrivaled number one product in sales in the Anglo-American region that shook the U.S.TikTok.

[Roundlab] Birch tree moisture sunscreen: Korean bestsellers are a must-buy item that extends directly to foreigners.

💧 2. Soothing and moisturizing skincare (SEA region and around the world)
Tourists from hot and humid countries are enthusiastic about Korea's unique "Light and fast-absorbing low-molecular moisture" products.

[Toryden] Dive-in Serum: It's a hydrating serum that's also a big hit in Sephora and others, with the review that it's like "it's got silk water on your skin."

[Atoberier / Doctor G] Cream: Like the Astra Atoberier 365 Cream or the Doctor G Red Blemish Soothing Cream, the cream that fixes the skin barrier and soothes acne-prone skin is popular as a pharmacy cosmetics feeling.

🧻 3. Toner Pad & Mask Pack (Japan and Greater China)
The 'pad' culture that soothes the skin quickly and easily is one of the trends spread by K-beauty.

[Mediheal] Madecasoside Essential Mask / Pad: The famous British fashion magazine Vogue editor praised it as "God's gift for miraculously reviving skin that has been turned upside down by time difference and fatigue," and Europeans also buy it in bulk.

Various collagen/pore packs: Collagen masks and pore patches that you sleep with such as MediAnswer and Biodance are considered essential shopping lists in the summer.

💄 4. Moist lips & shades (in Japan and Asia)
The expression of 'water glossy lip' that shines clear and transparent is a worldwide trend.

[Peripera] Ink Mood Gloy Tint: We buy it in bulk as a gift thanks to the pretty color that Koreans use a lot while being cheap.

[Jeongsaemmool] Essential Skin Nudder Cushion: It's a bestselling cushion for Asian tourists who want a natural skin expression.

💡 Tips for foreigners to buy cosmetics in Korea!
On-site Tax Refund: If foreign tourists bring their real passports and purchase more than 30,000 won at the Olive Young store, they will immediately deduct about 6-7% VAT on-site without having to go to the airport.
Daiso K-Beauty: Among MZ generation foreign backpackers who value cost-effectiveness, the Daiso cosmetics section has also become a must-have